Technical SEO that actually moves Core Web Vitals

SEO work that ignores LCP, CLS, and INP is decoration. We start with the rendering model: static where we can, ISR where content changes, and never a client-only Firebase fetch for primary content.

From there: next/image with explicit sizing, self-hosted fonts, and JSON-LD that matches visible copy, including ProfessionalService and OfferCatalog markup for our two flagship offers.

Paid media then has somewhere honest to land. Ads cannot rescue a slow, unindexable page.